Headline Happiness

Image source: jeffbullas.com
Thanks to Janet Chiu at Cyberturf Strategic Media for inviting me to write about the power of effective headlines recently (Please Your Readers with Clickable Headlines).

In these days of hand-wringing over how to write search engine-optimized copy, Janet wisely and refreshingly knows that the search engines favor quality content written for real people. A good headline is key to attracting the eyeballs you seek.

After you read my post on Janet's site, here's an interesting article on the topic of headlines by Margaret Pincus on JeffBullas.com — which is also the source of the 'canine headline' image above.