Vehicle-into-Building Crashes

On August 17, 2008, I was pushing open the glass doors of my then-favorite convenience store to leave when a car pulled in to park—and didn't stop, crashing directly into me and through the doors.

Lying in a hospital bed tends to give one lots of time to brood over questions, like: How come that car was able to crash right into the store and hit me? Why do these types of crashes occur? Is anybody tracking them? How can they be prevented?

One of the first-responders on scene at my accident told me this kind of thing happens a lot. Sure enough, once I got back home — two surgeries, two hospitals and two nursing homes later — I found plenty of news stories and videos online about similar crashes.

Fast-forward to May 2010: Given my professional background, publishing information to raise awareness of — and hopefully prevent — such accidents seemed like a natural extension of my business, so I turned my brooding into action and launched The goal: Provide helpful information, resources and community for prevention-minded businesses and vehicle-into-building crash victims.

A year or two later, I was introduced to vehicle incursion accident expert Rob Reiter. We co-founded the Storefront Safety Council, and have given presentations, written articles, been interviewed by all sorts of news outlets, and spread the word about the causes of and potential solutions to vehicle-into-building crashes via social media.

Our efforts have branched out in different directions individually, and Rob has done terrific work, with the aid of his wife, Kimberly in collecting and managing the best stats available anywhere on these crashes. Rob has most recently collaborated with Artesia, California, city councilman Victor Manalo to complement the Storefront Safety Council with the Storefront Safety Initiative in order to pursue exciting new opportunities.

I’ll be pulling some resources over to this page that have lived at, and eventually that URL will point here.

BTW...a big thanks to On The Marc Media for giving the Storefront Safety Council the gift of free publicity for Random Acts of Kindness Day 2018!

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Related Blog Posts:
Hitting the Gas: Efforts to Prevent Vehicle-into-Building Crashes Gain Traction Across the U.S.