Writing + Strategy

I make your editorial life easier by crafting engaging, share-worthy, custom content to fit your goals, your audience and your budget. Come to me when you need excellence, experience and insight.
–Mark Wright

March 16, 2016

Strategic Alliance with 'On The Marc Media'

Words have enormous power — but when it comes to marketing they're only part of the modern engine you must build to move your business forward.

For clients seeking an integrated marketing program that leverages a variety of tools and channels, I highly recommend my colleagues at On The Marc Media — based in Rockville, Maryland, but with a global reach. Marc Silverstein, Kathy Fowler, and their talented team deliver high-performance public relations, social media, video production, website development and many other marketing services to a broad range of clients.

I'm proud to be one of their go-to specialists for high-quality custom content, concept development and strategy. Together, we're committed to delivering exceptional value and sharing our expertise to help clients differentiate themselves amid a crowded media market and competitive customer acquisition environment.

Discover how On The Marc Media can help you get noticed, make headlines and generate buzz.

March 10, 2016

Hemingway Would Be Proud

Image: Faneuil Hall Marketplace via BostonUSA.com
The City of Boston is in classic company as it reworks its online presence. Think Ernest Hemingway — or at least William Strunk, Jr., and E.B. White (authors of The Elements of Style).

The City is striving for clarity, utility and elegant simplicity in its digital communications. Its quest makes it a great example of plain-language writing in government at any level.

In 'Writing for a human-centered website', Boston's Digital Initiatives team reveals its approach to creating easy-to-read, easy-to-understand government content. The goal: '...create a more conversational and welcoming tone on Boston.gov.'

Despite all my years of experience, I can quickly become infatuated with my own word-craft and forget that the reader might not appreciate being forced to take the scenic route on the way to my main point. Over-writing can result in under-communicating. It's a lesson many writers struggle to remember.

That's why, on a recent weekend evening at a Barnes & Noble store, I was compelled to open book after book and read the opening line (hence my encounters with Hemingway, Steinbeck, Faulkner, Fitzgerald, and a host of more recent writers). Those that began with the protagonist taking action grabbed me most effectively. Wordy scene-setting descriptions and opinionated declarations or observations rarely pulled me into the story with much urgency.

Different writing styles lend themselves to different purposes and audiences, of course, since we and our readers don't live in a one-size-fits-all world. Yet, since clear communication usually demands clean prose, my hat is off to the City of Boston's communicators. See their pilot Boston.gov site here.