Mark: Did anything about storytelling — or how businesses use it — surprise you as you wrote the book?
Ann: Sure! What surprised me most is how natural it is for humans to tell stories. My six year old spins fantastic tales about dragons and robots and superheroes quite spontaneously. We only run into trouble when we become self-conscious in our storytelling, which is the problem most entrepreneurs face. Self-consciousness takes many forms. It sounds like “I'm a bad writer” or “what if people judge me?” or “what story could I possibly tell?” I wrote Selling with Stories to provide business owners and marketers with a process that would help them rediscover what they already know how to do.